Kelly Media Group Announces Direct Mail Campaigns for Loan Modification Companies

Kelly Media Group announced last week, that their direct mail department was rolling out new live lead transfer campaigns to generate more loan modification leads for loss mitigation law firms and foreclosure prevention companies. Loan Modification Buzz wrote an article about Kelly Media’s voice broadcasting software has enabled the advertising agency to deliver some of the highest converting debt settlement leads available on the market today.
Kelly Media Group is booking clients who need a customized campaign with the hot live transfers using their voice broadcasting technology and in-house direct mail system. Some of the leading loan modification companies have confirmed great results, but preferred to remain anonymous. As reported from Loan Modification Buzz, the bigger and more aggressive loan modification and mortgage companies continue to see success with traditional radio and television advertising and direct mail marketing homeowners seeking mortgage relief.

Direct Mail Advertising Campaigns

Successful direct mail advertising requires a company to adhere to a mail compliance checklist. Direct mail advertising continues to be one of the most consistent advertising tools for all types of businesses and organizations.

∙ Faster Direct Mailings
∙ Quick Advertising Responses
∙ Focused Direct Mail Campaigns with high converting data
∙ Builds and maintains lasting relationships with your consumers and partners
∙ Completely turnkey solution to your Direct Mail needs

Whether you are marketing for a Profit or Non-Profit, KMG has the experience and Know-how to handle your campaign. Owning a business means being smart enough to have the highest Return on Investment (ROI) while maintaining cost effectiveness, KMG is excited to offer this to you. Whether it’s postcards, letters, envelops, order forms or flyers, Kelly Media Group can help you get your direct mail project off the ground and in your target’s mail box. This direct mail advertising company also offers additional marketing and lead generation services like, voice broadcasting and call center management.

VistaPrint Announces LocalAdLink as Business Solutions Partner

VistaPrint Limited, the small business marketing company, today announced an agreement to deliver specially branded printed products to local sales representatives of LocalAdLink, a local search directory Website for consumers looking to find local businesses and services. LocalAdLink has also become one of VistaPrint’s Business Solutions program’s most rapidly growing partners. LocalAdLink is a division of Beyond Commerce, Inc.

LocalAdLink is a local search and advertising company. Thousands of national and local advertisers are using LocalAdLink’s advertising products and services to efficiently reach consumers online. The company’s proprietary advertising platform and network of high volume Websites allow advertisers to increase revenues and brand identity. They specialize in targeted placement for a targeted market and already serve over 14 million businesses across the nation. “Because our sales representatives are busy working in all areas of the country, we wanted a solution that would allow them to get the products they need, like business cards and letterhead, while keeping our brand intact and consistent,” stated Ben Clark, senior vice president and chief operating officer of LocalAdLink. “VistaPrint’s solution provided us with the opportunity to get off the ground quickly, the ease of use we wanted, and the ability to expand and grow as our business does. All of those components added up to something that was very effective for us.”

VistaPrint’s Business Solutions program is an always available Web-based service that allows large, geographically dispersed organizations to provide their representatives with consistent and uniquely branded printed materials to aid in their everyday activities. VistaPrint offers a complete solution for the crafting, production and distribution of sales and marketing materials for businesses looking to provide them to their sales force through the program. These can include printed products like business cards, letterhead, brochures, and direct mail postcards — or promotional products like T-shirts, sticky notes, hats, and pens.

Kelly Media Group Promotes Direct Mail Marketing

PR Web posted a press release regarding a direct mail advertising promotion that Kelly Media Group announced in an effort to provide stimulus relief for small businesses and non-profit organizations that continue to struggle with this global recession seemingly getting worse. According to Kelly Media president, Jason Cardiff, “Too many companies commit their cash flow to ramping up employees before they are ready.” Cardiff continued, “Direct marketing and direct mail campaigns don’t always come together perfectly in the beginning. Sometimes it takes a little patience and perseverance and if you hire staff too quickly, it drains your capital and unfortunately sinks the ships for many start-up businesses.” Cardiff contends that “It make sense financially to utilize the latest technology and outsource to a full service advertising agency, like KMG, that has the marketing experience and the direct mail facilities, for design, printing, fulfillment and bulk discount mailing.” See the original press release at Kelly Media Group Offers Direct Mail Advertising Stimulus

Good Results for Loan Modification Leads from Direct Mail Campaigns

Successful loan modification companies and law firms specializing in loss mitigation continue to report an increase in loan modification leads from direct mail campaigns. Loan modification leads are attainable quickly with mailing lists that targeting distressed homeowners who have experienced financial hardships like lost of income, loss of home equity and medical issues. Loan Modification Buzz recently reported that a California based loan modification company suggested that direct mail campaigns have been realizing response rates between 5 and 7%. In the past five years, a 1% response rate has been deemed successful in the mortgage industry.

Direct mail advertising creates an opportunity for mortgage brokers and loan modification companies to increase revenues and at the same time help stem the foreclosure crisis by assisting homeowners that are struggling with their mortgage. Most of these homeowners have been rejected by lenders when requesting home refinancing options, but these same lending companies are negotiating mortgage rates and extending loan modifications from their loss mitigation divisions.

3 Steps to Direct Mail Advertising Success

Direct mail advertising is still one of the top marketing strategies used by businesses and lead generation companies today. With direct mail, you have total control over how you present your message, and you don’t have to worry about browser compatibility issues. Direct mail allows you to target your message to a specific audience, and it can be personalized to add reader appeal.

Follow these three steps to launch your successful direct mail campaign:

1. Pick Your Target Audience
If you don’t target the right market, you’re wasting your time. Target people that will most likely have an interest in the product or service you offer. Look for people who have bought products or services similar to yours in the last 3, 6 or even 12 months. But, don’t limit yourself to new clients. You may have a new product or service that some of your existing clients would like. In short, the objective is to target people who have things in common with people who have bought your product or one similar to yours (e.g., age, sex, occupation, income, geographic area, family size, etc.).

2. Get Good Mailing Data and Choose the Mailing List
Pull the data on your target market and choose the mailing list that best matches your criteria:

o In-house list of customers and prospects (people who have inquired but not bought).

o Compiled list of people or businesses from published sources, such as industry directories or Yellow Pages.

o Responses list of proven direct mail buyers who have purchased a product similar to yours and in the same price range.

o Attendee/Membership/Seminar list of people that attended a specific trade show or industry event, belonged to an industry association or paid for seminar participation.

o Subscription lists of controlled and paid circulation subscribers. Controlled subscription lists typically offer more information about the subscriber from which you could possibly select specific characteristics.

o Credit card holder list, which can be useful if the prospects can respond to your offer with a credit card.

o Merged Database Lists that eliminates duplicate names and offers the remaining names as a single master unduplicated list.

3. Create a Mail Piece Making an Offer
Now, it’s time to match your offer as closely as possible to the needs, interests and motivation of the people on your mailing list. Make sure your offer matches your market. Otherwise, your offer won’t be perceived as having any value and no one will be enticed to buy into your service. Then, create your direct mail piece.

For copywriting ideas, save your “junk” mail and look through magazines to which you subscribe. You’ll find material written by some of the best copywriters in your industry. Pay particular attention to the headlines. Once you have your headline written, make a list of all the objections your prospect could have for not buying your product or service and then answer them in your piece.

Kelly Media Group recently announced an alliance with Direct Mail Advertising Buzz. We chose to partner with KMG because they have the marketing technology and the facilities to accomplish these marketing strategies all at the same location. They are a respected advertising agency that provides powerful technologies that enhance direct mail results like, live telephone operators and click to call live transfers for customers that go online.

Direct Mail Marketing Offers Tools for Church Fundraising

Establishing a community and e-mail list is one of the first things that you want to do when looking to raise funds for your church. Because e-mails are almost automatically interactive they let you create a sound base of clientele. If you are able to provide clickable links on your website or ezine, this allows potential contributors to feel like they are getting involved themselves with the project. Because a member of your site is able to forward his or her message to friends they know, you’re able to communicate with two friends — who tell their two friends — who tell their two friends — who tell their two friends — and so on and so on… This can prove to be an excellent way of getting your message across to literally hundreds, if not thousands of people who may share in your great ideas of worship.

What are the keys to raising money for your cause? Will the conversion rate of man hours versus cost of production versus profitability be worth the while? The answer to these and many of your questions can be done with a simple conversion chart. In this chart you will include; the campaigns in your network, the base commission and commission type; the payment method, the threshold and frequency in order to get your real-time statistics.

Since half of all Internet users send or check their e-mail on a daily basis, advertisers can generate repeat customers not only automatically, but very affordably as well. If you were to compare direct mail or printed newsletters, you would easily find that there is virtually no cost with e-mail in comparison. The delivery time itself is calculated in seconds or minutes, versus days with snail mail. Another value in this type of advertising is that it is the paper free, which of course means “green friendly.”

The basic values of good customer to business relation can be summed up in communication or lack thereof. Since a good e-mail system with alerts, feedback, and any relevant communication to the donating peoples is of critical importance, your database will need to be up-to-date on all people that are involved in the transaction. There is software out there for you to maintain the strategies.

Direct Mail Advertising Buzz is a Kelly Media Group company that was founded in an effort to provide superior direct mail marketing solutions that improve the bottom line for business’s and non-profit organizations. We are different than your typical advertising firm that brokers and outsources responsibilities to direct mail shops that you may not trust. KMG manages the entire direct mailing process from inception to completion. In addition to investing in costly advanced direct mail advertising technology, we have hired a talented staff for the creative department and an efficient production crew for the printing, fulfillment and quality assurance departments that have achieved a solid track record.

E-mail Marketing Versus Direct Mail Marketing

E-mail marketing refers to a variety of e-mail methods used to deliver commercial messages, including e-mail newsletters and information or content that people have specifically requested (opt-in mailing). Direct mail marketing refers to commercial messages delivered by postal mail. It also includes such items as newsletters and information or content that people have specifically requested.

According to a recent study by the Direct Marketing Association, and as reported in DIRECT, e-mail marketing delivers the highest return on investment (ROI) of all media available to marketers. The study also indicates that e-mail driven sales in the United States are projected to show a compound annual growth rate of 14.9% between 2006 and 2011 as opposed to direct mail sales that are only projected to show a compound annual growth rate of 6.3% during the same time period.

The cost-per-lead for e-mail marketing campaigns is much lower and the conversion rates are typically much higher than for direct mail marketing campaigns. E-mail permits response within the same medium. All the reader has to do is click a link in the e-mail message to respond. With direct mail, recipients must respond to the offer through a different medium (e.g., the telephone, fax or a different mail piece). E-mail is fast, it’s more targeted and flexible and it’s a great testing medium for advertising, information gathering, up-selling and cross-selling–you can nearly instantaneous results to your marketing questions.

Opt-in e-mail campaigns (also known as permission-based e-mail) are a more effective way to generate leads than opt-in direct mail because consumers can respond faster to offers presented in e-mail campaigns. E-mail is also more effective at fostering on-going relationships with existing customers to build customer loyalty and alert customers to new products or services, special promotions or discounts as well as for soliciting feedback from customers with surveys & questionnaires. E-mails can also be more easily customized according to online and offline customer purchasing patterns.

Direct mail advertising remains a proven marketing strategy that has been tested time and time again by all types of companies and vertical markets.

Direct Mail Marketing Services

Our direct mail marketing company manages the entire advertising and direct mailing process from inception to completion. In addition to investing in costly advanced direct mail advertising technology, we have hired a talented staff for the creative department and an efficient production crew for the printing, fulfillment and quality assurance departments that have achieved a solid track record.

Our Direct Mail Marketing Services Include:

o Data Acquisition Management

o Direct Mailing Data Analytics

o Superior Data Management

o Quality Commercial Printing

o Secure Fulfillment Services

o USPS Postal Logistics

Direct Mail Advertising Experience

Since the dawn of the new millennium in the year 2000, Direct Mail Advertising Buzz has become a trusted ally for hundreds of financial and mortgage companies across the country. We also have developed a unique niche with direct mailing success for main Christian based churches globally. Our relentless insight for forecasting consumer buying trends combined with our elite network of data psources, has given us the opportunity to exceed the expectations of our clients with quicker and more significant return on investment.

Direct Mail Advertising Buzz is a Kelly Media Group company that was founded in an effort to provide superior direct mail marketing solutions that improve the bottom line for business’s and non-profit organizations. DMAB distinguishes itself from other marketing companies, because in addition to investing in high end direct mail advertising technology, we have hired a talented staff for the creative department and an efficient production crew for the printing, fulfillment and quality assurance departments that have achieved a solid track record.