Good Results for Loan Modification Leads from Direct Mail Campaigns
Successful loan modification companies and law firms specializing in loss mitigation continue to report an increase in loan modification leads from direct mail campaigns. Loan modification leads are attainable quickly with mailing lists that targeting distressed homeowners who have experienced financial hardships like lost of income, loss of home equity and medical issues. Loan Modification Buzz recently reported that a California based loan modification company suggested that direct mail campaigns have been realizing response rates between 5 and 7%. In the past five years, a 1% response rate has been deemed successful in the mortgage industry.
Direct mail advertising creates an opportunity for mortgage brokers and loan modification companies to increase revenues and at the same time help stem the foreclosure crisis by assisting homeowners that are struggling with their mortgage. Most of these homeowners have been rejected by lenders when requesting home refinancing options, but these same lending companies are negotiating mortgage rates and extending loan modifications from their loss mitigation divisions.
Leave a Comment