Mortgage Leads from Direct Mail Marketing
Direct mail advertising continues to produce some of the highest conversion rates for mortgage brokers and lenders looking to generate quality mortgage leads. For the mortgage industry, direct mail marketing is a key component for successful lead generation campaigns.
Despite the current state of the housing market, there are still plenty of ways a mortgage broker can target leads through direct mail. Now is the perfect time for: Targeting homeowners for refinancing and targeting potential new homebuyers who may be renting with direct mail marketing for FHA loans and conventional home loans, Hope for Homeowners and launching a direct mailing campaign for foreclosure prevention by targeting delinquent homeowners with loan modification offers.
In a recent article, Lead Planet executive, Dan Ambrose said, “If you have the infrastructure, nothing beats direct mail marketing for the mortgage business.” Ambrose continued, “Direct mail requires funding, patience, trusted fulfillment and stealth planning.” Lead Planet is a San Diego based lead generation company that offers exclusive internet mortgage leads.
Motivate Your Homebuyer Prospects
Make your direct mail piece stand out from the crowd with this breaking news tidbit to target undecided homebuyers: The Senate today approved an $838 billion economic stimulus bill that includes a $15,000 homebuyer tax credit. What a great way to sway a would-be homebuyer sitting on the fence.
Combine one of these headlines with the news about the $15,000 homebuyer tax credit and have would-be buyers salivating:
Lowest rates in 50 years
30 year fixed rate mortgages below 5%!
Get homeowners to say, “YES” to your loan modification offer. This exciting tidbit could help you motivate a troubled borrower: President Obama won congressional approval for the release of the remaining 50% of the estimated $700 billion financial bailout fund. President Barack Obama’s new Treasury secretary unveiled a multi-trillion-dollar financial stability plan that includes $50 billion for foreclosure prevention programs.
Here’s more good news you can share on your loan modification direct mail piece: Chase recently announced that they plan to modify $1.1 trillion in loans it services that are tied up in securitizations (AKA mortgage-backed securities or investor-owned loans). Chase said in a statement that it believes it can legally modify the vast majority of its mortgages owned by investors consistent with the relevant investor agreements and the best interests of investors.
Share this news with financially strapped borrowers that either aren’t late on the mortgage or may be only a month late. Last month, Fannie Mae, holder of more than 18 million loans in their portfolio, announced that they would allow borrowers in trouble to apply for a loan modification before they miss two or more mortgage payments. This policy change will allow borrowers facing financial difficulties the opportunity to apply for a loan modification before their credit is damaged. Couple this copy with the headline, “Save Your Home AND Your Credit Score”. That should get your prospect’s attention.
Now is the time for mortgage brokers to leverage the power of direct mail to target homebuyers, people looking to refinance and people facing foreclosure. The incentives are there and the news is out. Don’t miss your opportunity to capitalize.
Direct Mail Advertising Buzz has partnered with Kelly Media Group in an effort to utilize KMG’s powerful technologies that enhance direct mail results like, live telephone operators and click to call live transfers for customers that go online to get more information. Our direct mailing marketing also provides loan modification leads and debt lead programs that help increase revenues.
